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The proposed website
should be focused on the objectives of the company and
the target audience. |
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Plans should also take into effect
how the organization is going to use the Internet as
a business tool and not just a marketing tool. |
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Your web site is a direct reflection
of you and your business. It should look professional
in design, contain your complete contact information,including
your phone number, and provide complete product information
and an easy ordering process. |
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The home page needs to create a
good first impression on the customer. To do so, it
should load quickly; clearly explain the purpose of
the site and speed customers toward their goals. |
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Displaying and promoting products
is a crucial aspect of the customer experience. Even
if customers can navigate easily to the products, they
may leave if the products are not clearly presented
in the website. |
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There should be an FAQ section in the website. |
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The website should not be graphics-heavy. |
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Accessibility is becoming increasingly
important, and making a site accessible entails more
than just adding alt text to image graphics. The website
should open in all popular browsers propoerly. |
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Optimize your website prior to
designing your site. Include proper META tags in the
HTML of each page of your web site. META tags are HTML
code that enables the Search Engines to determine what
keywords are relevant to a specific site. About 80 percent
of all web site traffic originates from the eight major
search engines. |
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Test Your Web Site with Real Users in major browsers.
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Aynsoft is the leading website
design company in India. |