The proposed website should be focused on the objectives of the company and the target audience.

Plans should also take into effect how the organization is going to use the Internet as a business tool and not just a marketing tool.

Your web site is a direct reflection of you and your business. It should look professional in design, contain your complete contact information,including your phone number, and provide complete product information and an easy ordering process.

The home page needs to create a good first impression on the customer. To do so, it should load quickly; clearly explain the purpose of the site and speed customers toward their goals.

Displaying and promoting products is a crucial aspect of the customer experience. Even if customers can navigate easily to the products, they may leave if the products are not clearly presented in the website.

Accessibility is becoming increasingly important, and making a site accessible entails more than just adding alt text to image graphics. The website should open in all popular browsers propoerly.

Optimize your website prior to designing your site. Include proper META tags in the HTML of each page of your web site. META tags are HTML code that enables the Search Engines to determine what keywords are relevant to a specific site. About 80 percent of all web site traffic originates from the eight major search engines.